Remember a few months ago when you were on the doors with that sales rep who had the perfect comeback to a potential customer’s concern, but now you can’t remember what was said?
If you’re like me, throughout the course of a sales season, I learn several ways to improve techniques while interacting with potential customers and by observing other sales reps on the doors.
If you assist in developing your company’s sales training materials, retaining what you learn and incorporating these new ideas and techniques into your existing materials, are vital steps in improving your sales training program.
Below are 3 tips I use when updating and upgrading my company’s sales training materials:
TIP 1 – WRITE IT DOWN!
Get in the habit of writing down what you learn. Whether you’re in a sales training meeting, having a conversation with another sales rep, or even on the doors, take time after the experience to make a note of what you learned.
TIP 2 – DEVELOP VARIOUS TRAINING METHODS
People learn and retain information differently, so be sure to have a variety of sales training materials and methods of delivery. For my company, I’ve developed a written training manual, an online training course with audio and video samples, and I also conduct a series of in-person training events for my sales reps leading up to them knocking their first door.
TIP 3 – UPDATE SOONER THAN LATER
Don’t wait! When your off-season begins, immediately start the process of updating your sales training materials. What’s worked for me is dedicating a few hours a week for updating. The quicker you begin this process, the more likely you’ll be able to recall the specifics from your notes.
Following these tips will assist in the development of a killer sales training program. Your sales reps deserve THE BEST training materials and it’s up to you to make it happen!
For access to some of my sales training materials, visit:
This year was my company’s WORST recruiting year! But here comes the silver lining. By summer’s end, we will have our BEST sales per rep average in my company’s 16-year history! In fact, we will have 3 sales reps on our all-time serviced accounts record board, 1 of which will set a new company record for serviced accounts!
So, for all that went wrong with recruiting numbers, it seems everything went right with recruiting talent.
Don’t worry, this isn’t going to be another “quality versus quantity” post. On the contrary, the purpose of this article is to help recruiters ensure they are looking for the right fits for their company, and for sales reps to know if the company recruiting them is the right fit.
Having been in the door-to-door sales industry for over 20 years, I’ve seen both sides of this equation fail. Recruiters are anxious to get bodies on the doors and hire anybody willing, only to find out half of their recruits, just 2 days into the summer, can’t stand rejection and pack their bags for home.
And, sales reps enthusiastically show up day 1 to training meeting, seeing 30 other reps in the office with the manager promising, “I’ll definitely get on the doors to train with each of you at some point.” Two weeks later, with a few sales and hardly any attention from his manager, this sales rep heads back home vowing to never knock another door.
It’s too bad really, because some reps thrive in big offices, while others need an environment where they receive more attention. So if you’re recruiting a big team of reps, how do you know which reps would fit best in a big-office environment? Conversely, if you’re a sales rep wanting more personal attention, how do you know what company would provide you with the best experience?
The good news for sales reps is that there is an overabundance of companies employing door-to-door sales teams. There is a perfect fit out there for you, you just need to keep looking until you find it. And fortunately for companies that employ door-to-door sales reps, there are thousands looking to strike gold in the industry. By finding the right fits for your company, and by reps finding the right fit for them, the overall door-to-door experience is enhanced as attrition decreases and positive experiences increase.
I have no issues with sales reps choosing another company over my own. Although I am confident in the experience and opportunity my company provides, there are sales reps who will have a better experience elsewhere. The door-to-door sales industry is made up of a wide variety of fascinating people, this is not a “one size fits all” industry, and I’m glad it isn’t. It’s satisfying to witness good people find the right fit for them.
“Leadership is not being in charge, it is about taking care of people in your charge.” Simon Sinek
Since starting Rove Pest Control in 2003, I’ve had a goal to knock doors with every sales rep we hire. I’ll reach this goal again, this year, by the end of the month.
Granted, we’ve never been the pest control company to hire thousands of reps each summer, and this is partially because I want the ability to provide personalized and customized training to every rep we hire.
In my 20+ years of experience in door-to-door sales, I’ve found that being on the doors with my sales reps has resulted in the following:
Sales reps put a lot of trust in the company they choose to work for, and they make a lot of sacrifices to knock doors during the summer (or throughout the year). There’s no question they deserve personal attention and customized training from the top of the organization.
For more info, click here: D2D Millionaire
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If he stays healthy, Luka Dončić will be this year’s NBA Rookie of the Year, and possibly an NBA All-Star.
Not too bad for a 19-year old!
Watching him closely last week in Boston, when the Celtics played the Mavericks, something stood out to me about this teenage basketball phenom. He spent a lot of time during warm-ups interacting with 21-year NBA veteran Dirk Nowitzki.
Think about it, Luka wasn’t even born when Dirk started playing in the NBA! And keep in mind, Nowitzki isn’t just your average professional basketball player. He’s an NBA champion (2011), NBA Finals MVP (2011), NBA Most Valuable Player (2007), 13-time NBA All-Star (2002 – 2012, 2014 – 2015), and is considered one of the greatest power forwards of all time.
If you think their interactions on the court are coincidental, you probably also think it was a coincidence that the Dallas Mavericks traded up 2 spots in the 2018 NBA draft to select Dončić so he could be mentored by Nowitzki during what is his most likely his last season in the NBA.
The Mavericks knew all along that Nowitzki would be the perfect mentor for Dončić, and 40-plus games into this year’s season, the Mavericks organization is looking like geniuses.
Finding the right mentor is critical if you desire greatness in whatever business or industry you are pursuing. If an expert has spent 10,000-plus hours perfecting his or her craft, it would be foolish not to glean from their experiences in order to accelerate your success.
I regularly receive emails from ambitious entrepreneurs asking for various favors and tips in the door-to-door sales industry. In fact, last week I had received this email:
“I would like to thank you for sharing your knowledge and expertise. Your book exceeded my high expectations based on the reviews. Even before I finished listening to your book for the first time I had myself convinced I need to come out and work with you.
I have a window cleaning business in Arizona and would like to gain the unique selling skills your business has to offer. Making this happen would require me to take a plunge into the unknown and make some hard decisions, but I am convinced the experience will be worth it.
Over the years, I have gained a range of sales experience including: Retail, door to door sales (Newspapers at the age of 13, commercial window cleaning in my early 20’s to current), networking, telemarketing, etc. However, with complete honesty and humility… if I thought I was great at it, I probably would have never picked up your book in the first place.
I would love to hear your thoughts, and see what possibilities we can create for each other…I am just focused on making a better life for me and my Son is what this all boils down to.”
What I appreciate most about this email is the ‘honesty and humility’ expressed by this individual, knowing he needs an expert mentor to reach his potential.
I look forward to helping him achieve his goals of a better life for him and his son.
Willing and able mentors don’t grow on trees, and you might find the process of discovering a qualified mentor frustrating and challenging. Nevertheless, the dividends of selecting the right person can pay off in a big way!
The Dirk Nowitzki’s are out there, it’s your job to find them!
If you are considering the why’s and how’s of finding an expert mentor, consider the following articles:
3 Reasons All Great Leaders Have Mentors (And Mentees) by Brian Rashid
10 Reasons Why a Mentor Is a Must by John Rampton
Finding a mentor by Ryan Holiday
As a side note, kudos to the fans at the TD Garden in Boston for giving Dirk a standing ovation after the game.