Door-to-Door Millionaire, Secrets of Making the Sale, has been used as a foundational sales training piece by companies from around the world. However, it just scratches the surface of the sales training content I’ve created during my 21 years in the door-to-door sales industry.
The D2D Millionaire, YouTube channel has thousands of subscribers. It contains nearly 300 videos dissecting the door-to-door sales process from start to finish.
My website, lennygray.com offers a variety of free and available for purchase training materials. These materials include podcasts, expert forums, preseason training materials, and more.
Although these resources are fantastic, if you want THE ABSOLUTE BEST sales training, apply to work with me. However, I can’t hire ALL of you! My company, Rove Pest Control, hires relatively few door-to-door sales reps. This ensures each rep maximizes his or her development and earning potential. And this happens because I personally train EVERY SINGLE REP!
Think about it in these terms, if you want to be a great football quarterback and Tom Brady, 6-time Super Bowl champion and 4-time Super Bowl MVP, wrote a book on quarterbacking, you would undoubtedly buy the book and scour every page. However, reading a book only gets you so far.
How much more would you benefit from attending an in-person training session with Tom Brady and asking him questions about his quarterbacking ways?
This is what I offer my sales reps! I personally train my reps for 12 hours before they knock a single door. My sales reps knock their first door with supreme confidence, because they’ve received second to none preseason training.
They also have access to over 40 hours of my online courses. These courses include audio and video of me in the field, analyzing what I do while interacting with potential customers. Essentially, it’s like Tom Brady sharing his most effective quarterbacking secrets with you before you step on the football field!
Ok, so you’ve read Tom Brady’s book, you’ve learned from him in-person, and he’s shared hours of video and audio showing you exactly how he does what he does. You are well on your way to quarterbacking greatness, right? Well, maybe, but wouldn’t it be even more helpful if Tom Brady wanted you to send him videos of you quarterbacking your team so he could give you customized advice on how to make improvements? Of course it would! During the selling season, my reps can send me audio and video clips of them interacting with potential customers so I can refine their sales processes.
Now, with all this training from one of the best to ever play his position, you may not become a Super Bowl MVP, but you’d certainly become your best version of quarterback. This is exactly what I want for my sales reps, to become their best versions of themselves. And, I offer my sales reps even more! I personally knock doors with each rep so they can see up close and personal how I do what I do. Can you imagine being in the huddle and on the field with Tom Brady during an actual game? As long as you weren’t being chased by 290-pound defensive linemen, that would be an amazing experience!
Of course, putting this much effort into my reps results in only being able to hire a select group. So, here’s what I’m looking for; I want reps who are ethical, hard-working, mentally tough, and committed to success. I want sales reps who are serious about becoming the best versions of themselves.
If this describes you, and you want a shot at becoming a member of the D2D Millionaire team, contact me today at:
Remember a few months ago when you were on the doors with that sales rep who had the perfect comeback to a potential customer’s concern, but now you can’t remember what was said?
If you’re like me, throughout the course of a sales season, I learn several ways to improve techniques while interacting with potential customers and by observing other sales reps on the doors.
If you assist in developing your company’s sales training materials, retaining what you learn and incorporating these new ideas and techniques into your existing materials, are vital steps in improving your sales training program.
Below are 3 tips I use when updating and upgrading my company’s sales training materials:
TIP 1 – WRITE IT DOWN!
Get in the habit of writing down what you learn. Whether you’re in a sales training meeting, having a conversation with another sales rep, or even on the doors, take time after the experience to make a note of what you learned.
TIP 2 – DEVELOP VARIOUS TRAINING METHODS
People learn and retain information differently, so be sure to have a variety of sales training materials and methods of delivery. For my company, I’ve developed a written training manual, an online training course with audio and video samples, and I also conduct a series of in-person training events for my sales reps leading up to them knocking their first door.
TIP 3 – UPDATE SOONER THAN LATER
Don’t wait! When your off-season begins, immediately start the process of updating your sales training materials. What’s worked for me is dedicating a few hours a week for updating. The quicker you begin this process, the more likely you’ll be able to recall the specifics from your notes.
Following these tips will assist in the development of a killer sales training program. Your sales reps deserve THE BEST training materials and it’s up to you to make it happen!
For access to some of my sales training materials, visit:
This year was my company’s WORST recruiting year! But here comes the silver lining. By summer’s end, we will have our BEST sales per rep average in my company’s 16-year history! In fact, we will have 3 sales reps on our all-time serviced accounts record board, 1 of which will set a new company record for serviced accounts!
So, for all that went wrong with recruiting numbers, it seems everything went right with recruiting talent.
Don’t worry, this isn’t going to be another “quality versus quantity” post. On the contrary, the purpose of this article is to help recruiters ensure they are looking for the right fits for their company, and for sales reps to know if the company recruiting them is the right fit.
Having been in the door-to-door sales industry for over 20 years, I’ve seen both sides of this equation fail. Recruiters are anxious to get bodies on the doors and hire anybody willing, only to find out half of their recruits, just 2 days into the summer, can’t stand rejection and pack their bags for home.
And, sales reps enthusiastically show up day 1 to training meeting, seeing 30 other reps in the office with the manager promising, “I’ll definitely get on the doors to train with each of you at some point.” Two weeks later, with a few sales and hardly any attention from his manager, this sales rep heads back home vowing to never knock another door.
It’s too bad really, because some reps thrive in big offices, while others need an environment where they receive more attention. So if you’re recruiting a big team of reps, how do you know which reps would fit best in a big-office environment? Conversely, if you’re a sales rep wanting more personal attention, how do you know what company would provide you with the best experience?
The good news for sales reps is that there is an overabundance of companies employing door-to-door sales teams. There is a perfect fit out there for you, you just need to keep looking until you find it. And fortunately for companies that employ door-to-door sales reps, there are thousands looking to strike gold in the industry. By finding the right fits for your company, and by reps finding the right fit for them, the overall door-to-door experience is enhanced as attrition decreases and positive experiences increase.
I have no issues with sales reps choosing another company over my own. Although I am confident in the experience and opportunity my company provides, there are sales reps who will have a better experience elsewhere. The door-to-door sales industry is made up of a wide variety of fascinating people, this is not a “one size fits all” industry, and I’m glad it isn’t. It’s satisfying to witness good people find the right fit for them.
“Leadership is not being in charge, it is about taking care of people in your charge.” Simon Sinek
Since starting Rove Pest Control in 2003, I’ve had a goal to knock doors with every sales rep we hire. I’ll reach this goal again, this year, by the end of the month.
Granted, we’ve never been the pest control company to hire thousands of reps each summer, and this is partially because I want the ability to provide personalized and customized training to every rep we hire.
In my 20+ years of experience in door-to-door sales, I’ve found that being on the doors with my sales reps has resulted in the following:
Sales reps put a lot of trust in the company they choose to work for, and they make a lot of sacrifices to knock doors during the summer (or throughout the year). There’s no question they deserve personal attention and customized training from the top of the organization.
For more info, click here: D2D Millionaire
Buy 50 or more copies of Door-to-Door Millionaire: Secrets of Making the Sale (paperback version) and get 35% off* the listed Amazon price!
Every member of your sales team needs this book!
Here’s what people are saying about Door-to-Door Millionaire:
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